Is Suave now cruelty free? On February 12, 2020, Unilever announced that Suave is now PETA certified cruelty-free. What does that mean exactly? Can cruelty-free ethical shoppers buy Suave products now? Or is it a similar tactic like Dove and Wet N Wild performed to enter the cruelty-free market under a false premise? Suave has become the latest of Unilever’s beauty and personal care brands to gain global ‘cruelty-free’ accreditation from People for the Ethical Treatment of Animals (PETA).  Being cruelty-free means products and their ingredients…