Is Suave now cruelty free?

On February 12, 2020, Unilever announced that Suave is now PETA certified cruelty-free. What does that mean exactly?

Can cruelty-free ethical shoppers buy Suave products now? Or is it a similar tactic like Dove and Wet N Wild performed to enter the cruelty-free market under a false premise?

Suave has become the latest of Unilever’s beauty and personal care brands to gain global ‘cruelty-free’ accreditation from People for the Ethical Treatment of Animals (PETA).

 Being cruelty-free means products and their ingredients have not involved animal experimentation…yet Unilever sells products in China – where animal research is required by law. Unilever may well have a line that is ‘cruelty-free’, and may be working on the Chinese government to change legislation. But remember, it is a conglomerate that owns personal grooming lines which are sold in China, meaning it has chosen profit and torture over lives, and continues to do so….

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